Relatable for Real Estate Agents
The CRM That Helps Realtors Close More Deals Through Relationships
Your sphere is your business. Relatable helps you organize, prioritize, and stay in touch with the people who send you referrals — without the busywork of a traditional CRM.
Sound familiar?
Real Estate Agents face unique relationship challenges. Relatable was built to solve them.
- You have hundreds of contacts but no system for staying in touch with all of them
- Your current CRM is built for lead funnels, not relationship nurturing
- You forget to follow up with past clients who could send you referrals
- You spend more time managing your CRM than actually connecting with people
- Your sphere of influence is your #1 source of business, but you don't have a tool designed for it
Built for how real estate agents actually work
Not another generic CRM. Relatable is relationship intelligence designed for professionals who grow through their network.
Sphere-Based Organization
Group your contacts into Spheres — past clients, active buyers, referral partners, neighbors — each with their own engagement cadence. No more one-size-fits-all follow-up schedules.
AI-Powered Follow-Up Reminders
Whiz, your AI relationship assistant, analyzes your communication patterns and tells you exactly who needs attention today. Never let a relationship go cold.
Email & Calendar Sync
Relatable syncs with Gmail, Outlook, and your calendar automatically. Every email, meeting, and touchpoint is logged without you lifting a finger.
Mobile App for Agents on the Go
Check who to call between showings. Log a quick note after an open house. Relatable's mobile app keeps your relationships updated from anywhere.
Easy Contact Import
Moving from Contactually, Follow Up Boss, or a spreadsheet? We'll import your contacts for you — for free. Your data, your relationships, zero hassle.
Relationship Health Dashboard
See at a glance which relationships are thriving and which are fading. Prioritize your time on the connections that matter most to your business.
How real estate agents use Relatable
Ready to transform how you manage relationships?
Join real estate agents who are using Relatable to grow through their network.
Start Your Free TrialFrequently Asked Questions
How is Relatable different from Follow Up Boss or other real estate CRMs?
Most real estate CRMs are built around lead funnels and transaction pipelines. Relatable is built around relationships. Instead of treating every contact as a lead to convert, Relatable helps you nurture your entire sphere — past clients, referral partners, friends, and community connections — with personalized engagement cadences.
Can I import my contacts from Contactually?
Yes! Relatable was built by the same team behind Contactually. We understand your data structure and can import your contacts, tags, and groups. Just send us your export file and we'll handle the rest.
Does Relatable work with my MLS or transaction management software?
Relatable integrates with Gmail, Outlook, Google Calendar, and thousands of apps through Zapier. While we don't have direct MLS integration, you can easily sync your transaction contacts and use Relatable alongside your existing tools.
What does Relatable cost?
$44 per month, no long-term contracts. That includes unlimited contacts, all integrations, the mobile app, and AI-powered relationship intelligence. No per-contact pricing, no hidden fees.
Is there a free trial?
Yes — 10 days free, no credit card required. Import your contacts and see how Relatable transforms your relationship management in the first week.
Your network is your edge.
Start your free trial and see why relationship-driven real estate agents choose Relatable.