How to Make Professional Introductions That Actually Work
A good introduction creates value for both parties. A bad one wastes everyone's time. Here is the difference.
Making introductions is one of the highest-value activities in professional networking. A well-made introduction costs you nothing but creates significant value for two people — and strengthens your relationship with both. A poorly made introduction does the opposite.
Before the Introduction
Ask permission from both parties before connecting them. "I know someone who might be helpful for what you're working on — would you be open to an introduction?" This ensures both people are receptive and prevents the awkward cold connection.
The Introduction Format
The best introductions follow a simple structure:
- Context for Person A — "Sarah, meet John. He runs a financial planning practice focused on tech executives."
- Context for Person B — "John, Sarah is a VP at [Company] and mentioned she's looking for guidance on her equity compensation."
- The connection point — "I thought you two should meet because [specific reason]."
- Step back — "I'll let you two take it from here."
Follow Up on Your Introductions
Check back with both parties after a week. "Did you and John connect? Hope it was useful." This closes the loop and reinforces your role as a connector. Track your introductions in your CRM — who you connected, when, and the outcome.
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